Looking for the perfect gift for a new mom in 2025? I recommend thoughtful keepsakes like ceramic ornaments celebrating her first holiday with baby or personalized jewelry that marks her new role. Practical gifts, such as coffee tumblers or self-care sets, really show you care. Supportive items like pregnancy announcement keychains and maternity hats also make meaningful presents. Keep exploring for more ideas to find the most special gift that she’ll cherish forever.
Key Takeaways
- Personalized keepsakes like engraved jewelry and ceramic ornaments celebrate her journey and create lasting memories.
- Practical gifts such as nursing accessories, diaper bags, and self-care sets support her daily routines.
- Seasonal and milestone-themed gifts, like first Christmas ornaments, make her feel celebrated during special occasions.
- High-quality, durable items like ceramic mugs and stainless steel tumblers combine functionality with sentimental value.
- Thoughtful presents that symbolize hope, love, and new beginnings foster emotional bonds and show genuine care.
New Mom Dad Gifts Ceramic Ornament in 2025
If you’re looking for a heartfelt gift for new parents in 2025, the Ceramic Heart-Shaped Ornament is an excellent choice. This keepsake features a beautiful double-sided print that says, “In 2025 we become a family of three,” perfect for pregnancy announcements or baby showers. Its lightweight, 3-inch heart shape makes it easy to hang on trees, walls, or bags, adding warmth to any space. Made from durable ceramic, it’s both stylish and lasting. Whether given as a gift or used as decoration, this ornament captures the joy of a new family milestone and creates a cherished memory for years to come.
Best For: expecting parents, grandparents, or friends seeking a meaningful keepsake to celebrate a new family milestone in 2025.
Pros:
- Beautiful double-sided print with heartfelt message “In 2025 we become a family of three”
- Lightweight and versatile, easy to hang on Christmas trees, walls, or bags
- Durable ceramic material ensures lasting quality and a cherished keepsake
Cons:
- Limited to a 3-inch size, which may be small for some decorative preferences
- Only available in a heart shape, limiting style variety
- May require careful handling to avoid chipping or breaking due to ceramic material
AW BRIDAL Pregnancy Gifts for New Parents, Baby Shower & Gender Reveal Gift with Mom and Dad Coffee Mugs
AW BRIDAL’s pregnancy gifts, featuring adorable bear-themed sets, are perfect for new parents celebrating the arrival of their little one. This set includes a gender reveal onesie that says “Baby Bear Est 2025,” along with a matching bear hat and cozy socks—made from 100% natural cotton for all-season comfort. The set also includes two ceramic mugs labeled “Mommy Est. 2025” and “Daddy Est. 2025,” decorated with cute bear patterns. Packaged securely with a sturdy foam base and satin-lined top, it’s ready to gift for baby showers, gender reveals, or pregnancy announcements. It’s a thoughtful way to celebrate new parenthood.
Best For: expecting parents, new moms and dads, and friends or family seeking a thoughtful baby shower or gender reveal gift set.
Pros:
- Includes a complete set of gender reveal and baby essentials with matching accessories for mom and dad.
- Made from 100% natural cotton, ensuring softness, breathability, and comfort for all seasons.
- Packaged securely with reinforced, ready-to-gift packaging, making it ideal for special occasions.
Cons:
- The set is designed specifically for babies born in 2025, which may not be suitable for earlier or later arrivals.
- Ceramic mugs, while durable, require careful handling during shipping or gifting to prevent breakage.
- Neutral tones, while versatile, may not appeal to those wanting more colorful or themed baby items.
Baby First 2025 Expecting Baby Ornament (2026) Gift for Expecting Parents
The Baby First 2025 Expecting Baby Ornament (2026) stands out as an ideal gift for expecting parents enthusiastic to celebrate their upcoming arrival. I love how it captures the joy of pregnancy with its charming design featuring adorable footprints, a Santa hat, and the message “See You in 2026.” Made from durable wood and beautifully engraved, it’s a heartfelt keepsake that lasts forever. Packaged in elegant gift-ready wrapping, it’s perfect for Christmas or pregnancy announcements. This ornament adds emotional meaning to the journey into parenthood, making it a memorable surprise that parents and family will cherish for years.
Best For: expecting parents, family members, or friends celebrating a pregnancy announcement or upcoming arrival in 2026, especially during Christmas.
Pros:
- Crafted from durable, laser-engraved wood for lasting quality and a charming, smooth finish
- Adorably designed with footprints, a Santa hat, and a heartfelt “See You in 2026” message, making it a sweet keepsake
- Elegant, ready-to-gift packaging with a blessing card, perfect for holiday celebrations and special announcements
Cons:
- Approximately 4 inches, which may be small for those preferring larger ornaments
- Limited to celebrating pregnancies expected in 2025 or 2026, less suitable for other years
- May not be suitable for individuals who prefer non-wooden or minimalist designs
Mama EST 2025 Hat, New Mom Gift, Embroidered Mama Cap
A mama EST 2025 hat makes an ideal gift for new moms who want to celebrate their motherhood journey in style. This embroidered cap features “MAMA EST 2025,” highlighting the exciting year ahead. Its pre-curved brim offers sun protection and a trendy look, perfect for outdoor outings or casual days. Made from soft, breathable 100% premium cotton, it guarantees comfort and durability. The adjustable buckle strap guarantees a comfortable fit for most head sizes. It’s easy to care for—just hand wash to keep the embroidery pristine. It’s a thoughtful, versatile gift suitable for baby showers, pregnancy announcements, or new mom celebrations.
Best For: expecting or new mothers looking to celebrate their motherhood journey with a stylish, comfortable, and meaningful accessory.
Pros:
- Made from 100% premium cotton for softness, breathability, and durability.
- Adjustable buckle strap ensures a comfortable, one-size-fits-most fit.
- Embroidered with “MAMA EST 2025,” making it a personalized and thoughtful gift.
Cons:
- Hand wash only, which may require extra care and time for maintenance.
- Slightly limited color options, primarily focusing on classic styles.
- May not be suitable for those who prefer non-embroidered or more minimalist designs.
Baby First Christmas Ornament 2025 for New Parents
Celebrating a baby’s first holiday, the Baby First Christmas Ornament 2025 makes a heartfelt gift for new parents excited to cherish this special milestone. Crafted from high-quality ceramic, it features vivid details and a durable finish, measuring just 7 by 7.4 centimeters. This charming ornament is perfect for decorating trees, garlands, or serving as a keepsake to honor their first Christmas together. It comes in an elegant gift box with a festive ribbon, making it ideal for baby showers or holiday gift exchanges. This meaningful ornament not only enhances holiday decor but also creates lasting memories for families celebrating their little one’s first Christmas.
Best For: new parents, families celebrating their baby’s first Christmas, and anyone seeking a meaningful holiday keepsake for a newborn.
Pros:
- Crafted from high-quality ceramic with vivid details and a durable finish
- Comes with an elegant gift box and festive ribbon, perfect for gifting and decoration
- Serves as a heartfelt keepsake to commemorate baby’s first holiday and create lasting memories
Cons:
- Small size (7 x 7.4 cm) may limit display options for larger decorations
- Limited color options, suitable primarily for boy or girl themes but not unisex
- The ornament is fragile due to ceramic material, requiring careful handling
Cabtnca New Parents Gifts for Couples
Looking for a thoughtful gift that truly honors new parents as a couple? The Cabtnca New Parents Gift Set is perfect. It includes two handcrafted ceramic mugs with elegant gold accents, two coasters, and spoons—making it ideal for celebrating their new chapter. Designed with durability and style in mind, these items are dishwasher safe and built to last. Presented in a beautiful marbled box, it’s ready to give for Christmas, Mother’s Day, or a baby announcement. This set adds a touch of luxury and practicality to their daily routines, helping them savor quiet moments together amidst the chaos of new parenthood.
Best For: couples celebrating the arrival of a new baby, expecting parents, or those looking for a thoughtful, elegant gift for special occasions like Christmas or Mother’s Day.
Pros:
- Handcrafted with high-quality ceramic and elegant gold accents for a luxurious feel
- Includes a complete set with two mugs, coasters, and spoons, making it a ready-to-gift package
- Dishwasher safe and durable, ensuring long-lasting use and easy cleaning
Cons:
- May be more expensive than standard gift sets due to quality craftsmanship
- Limited to a specific design style, which might not suit all preferences
- Handcrafted items can have slight variations, which may not appeal to everyone
NewEleven First Christmas Gifts for New Mom 2025
The NewEleven First Christmas Gift for New Mom 2025 stands out as an ideal present for new mothers celebrating their baby’s first holiday season. This 16 oz glass coffee tumbler, engraved with “Est. 2025,” beautifully marks this special milestone. Made from durable, food-grade glass, it’s perfect for everyday use, whether she’s sipping coffee, tea, or water. The leak-proof bamboo lid and glass straw add convenience, making it a stylish hydration companion. Packaged in gift-ready wrapping, it’s an easy, thoughtful way to show you care. With a high customer rating and versatile design, this tumbler celebrates motherhood while being functional and memorable.
Best For: new mothers celebrating their baby’s first holiday season with a practical and memorable gift that combines functionality and sentimentality.
Pros:
- Made from durable, food-grade glass suitable for everyday use and various beverages.
- Includes a leak-proof bamboo lid and glass straw for added convenience and style.
- Comes in gift-ready packaging, making it an easy and thoughtful present for special occasions.
Cons:
- Hand washing recommended to preserve the glass and lid, which may be less convenient for some users.
- Slightly heavier than plastic alternatives, which might be less comfortable for on-the-go use.
- Limited color options, primarily focused on the engraved design, reducing customization choices.
Breezy Valley New Parents Gift for Couples
If you’re searching for a meaningful gift that captures the joy of parenthood, the Breezy Valley New Parents Gift for Couples stands out. These mugs, inscribed with “Mom Est 2025” and “Dad Est 2025,” celebrate the exciting journey into parenthood. Made from durable ceramic, they’re microwave and dishwasher safe, perfect for daily use. Whether for a baby shower, gender reveal, or just because, these mugs serve as a heartfelt keepsake. They symbolize love, growth, and new beginnings, making them more than just drinkware—they’re a tangible reminder of an unforgettable milestone. Every sip celebrates the start of a beautiful family story.
Best For: expecting parents, new moms and dads, and friends or family seeking a heartfelt gift to celebrate the arrival of a new family member.
Pros:
- Personalized and meaningful design with “Mom Est 2025” and “Dad Est 2025” inscriptions.
- Made from durable, microwave-safe, and dishwasher-friendly ceramic for everyday convenience.
- Serves as a lasting keepsake that commemorates the special milestone of becoming parents.
Cons:
- May not suit individuals who prefer non-ceramic or minimalist designs.
- The estimated year “2025” may need customization for different arrival years.
- Could be considered a less practical gift for those who do not frequently use mugs.
New Mom Gifts for Woman – Pregnancy Announcement Mug
A pregnancy announcement mug makes a heartfelt gift for new moms or expectant women, especially when you want to celebrate this special milestone. I love how its high-quality 12 oz ceramic design features a beautiful gold and marbling pattern, making each one unique. It’s perfect for hot or cold drinks or even as a decorative keepsake. Whether for a pregnancy announcement, baby shower, or Mother’s Day, this mug reminds her of this precious time. Just remember to hand wash to keep the design intact. It’s a meaningful, personalized gift that truly honors her journey into motherhood.
Best For: expecting mothers, new moms, or anyone celebrating a pregnancy milestone who appreciates personalized and meaningful gifts.
Pros:
- Unique marbling and gold design make each mug one-of-a-kind.
- Suitable for hot and cold beverages, serving as both a practical and decorative keepsake.
- Perfect for various occasions like pregnancy announcements, baby showers, Mother’s Day, and birthdays.
Cons:
- The gold pattern is prone to scratching, which may affect the mug’s appearance over time.
- Not microwave or dishwasher safe; requires hand washing to preserve the design.
- Ceramic material can break if dropped or mishandled.
New Mom Candle with Coconut & Vanilla Essential Oils
Celebrating new motherhood calls for a gift that combines humor, elegance, and relaxation, making the New Mom Candle with Coconut & Vanilla Essential Oils an ideal choice. I love its playful “member of the hot Moms club” phrase in gold foil, which adds a touch of sophistication. Hand-poured in the USA and housed in a reusable jar, it’s eco-friendly and stylish. The soothing scent of coconut, vanilla, and vetiver creates a calming atmosphere, perfect for unwinding after busy days. With a 50-hour burn time and premium ingredients, this candle makes a thoughtful, memorable gift that shows you care while helping her relax and enjoy her new role.
Best For: new mothers, new moms, or anyone looking for a thoughtful postpartum or baby shower gift that combines humor, elegance, and relaxation.
Pros:
- Hand-poured in the USA with high-quality soy wax for a clean, eco-friendly burn lasting up to 50 hours.
- Reusable jar adds aesthetic appeal and sustainability, making it a practical keepsake.
- Features a humorous yet elegant design with gold foil etching, perfect for celebrating new motherhood.
Cons:
- Scent may not be suitable for those with allergies to coconut, vanilla, or vetiver.
- Limited to a specific gift niche; may not appeal to all recipients.
- Price may be higher compared to mass-produced candles due to hand-pouring and premium ingredients.
New Mom Gifts for Women: First-Time Mother and Expecting Parents Figurine
This figurine stands out as an ideal gift for first-time moms and expecting parents because it captures the raw emotion and bond of new family beginnings. Its abstract triple embrace design symbolizes love, protection, and unity, making it more than just a decorative piece—it’s a heartfelt expression of celebration. Hand-finished in premium resin with meticulous painting, it offers heirloom quality that lasts for generations. Perfect for shelves or nightstands, it serves as a daily reminder of love and strength. Whether for a baby shower, Mother’s Day, or a special announcement, this figurine thoughtfully honors the journey into parenthood.
Best For: new mothers, expecting parents, and families celebrating their first journey into parenthood seeking a meaningful, heartfelt gift to commemorate this special milestone.
Pros:
- Elegant abstract triple embrace design symbolizing love, protection, and unity.
- Hand-finished with meticulous painting on premium resin for heirloom quality.
- Perfect size for shelf or nightstand display, serving as a daily reminder of family bonds.
Cons:
- May be too delicate for rough handling or frequent movement.
- Limited color options, primarily available in the finished resin appearance.
- Slightly higher price point reflecting its premium craftsmanship and materials.
Sorry I Can’t Today I’m Growing A Tiny Human Socks
Expecting moms will love the humor and comfort of the “Sorry I Can’t Today, I’m Growing a Tiny Human” socks, making them a perfect gift for any pregnant woman who appreciates a lighthearted way to celebrate her journey. These socks are made from soft, durable cotton and fit most feet thanks to their stretchy design. They provide gentle support during pregnancy and are ideal for daily wear or relaxing moments. Plus, their fun message adds a playful touch to her wardrobe. Whether for a birthday, baby shower, or just because, these socks show you care with humor and practicality, making her feel loved and supported.
Best For: expecting moms, pregnant women, and friends or family looking for a humorous and practical gift to celebrate pregnancy.
Pros:
- Made from soft, durable 100% cotton for all-day comfort
- One size fits most with stretchy material for a snug, secure fit
- Adds a fun, lighthearted touch to pregnancy wardrobe while providing gentle support
Cons:
- May not fit larger or smaller feet comfortably due to one-size design
- Designed primarily for pregnant women, less suitable for non-pregnant individuals
- May lose elasticity after multiple washes if not cared for properly
BSQUIELE First Christmas as New Parents Ornament 2025
If you’re searching for a meaningful keepsake to honor a couple’s first Christmas as new parents, the BSQUIELE First Christmas as New Parents Ornament 2025 is an excellent choice. This elegant crystal-clear ornament celebrates the milestone with “Mommy & Daddy 2025,” making it a heartfelt gift for new moms, dads, or grandparents. It’s versatile, perfect for hanging on the tree or displaying in your home year-round. Customers love its beautiful design, rating it 4.8 stars, and appreciate its quality and sentimental value. It’s a memorable keepsake that captures the joy of welcoming a new family member during the holidays.
Best For: new parents, grandparents, and family members seeking a heartfelt keepsake to celebrate a couple’s first Christmas with their new baby in 2025.
Pros:
- Elegant crystal-clear design enhances aesthetic appeal.
- Versatile display options for hanging on the tree or placing on a stand.
- High customer ratings of 4.8 stars reflect quality and sentimental value.
Cons:
- Slightly small size may require careful handling during display.
- Limited to the 2025 milestone; not suitable for other years.
- Price may be higher compared to generic ornaments, depending on retailer.
Pregnancy Announcement Jewelry Keychain Set for New Parents
The Pregnancy Announcement Jewelry Keychain Set for New Parents is an ideal gift for couples excitedly awaiting their little one. It includes Mom-to-Be and Dad-to-Be keychains, beautifully engraved with “Mommy Est 2025” and “Daddy Est 2025,” making it a meaningful keepsake. Made from high-quality stainless steel, these durable, shiny keychains resist tarnish and darkening. Packaged in a velvet pouch, they’re perfect for celebrating pregnancy, announcing a new arrival, or gifting first-time parents. This thoughtful set captures the anticipation and joy of becoming parents, making it a special reminder of this life-changing milestone.
Best For: expectant parents, friends, and family members celebrating pregnancy announcements, baby showers, or first-time parent milestones.
Pros:
- Made from durable, high-quality stainless steel that resists tarnish and darkening
- Thoughtful and meaningful keepsake with engraved “Mommy Est 2025” and “Daddy Est 2025” designs
- Comes with a velvet pouch and gift bag, ready for gifting or special occasions
Cons:
- Hand wash recommended; not dishwasher safe, which may require extra care
- Limited design options focused on a specific year, less customizable for different dates
- Small size (~12*50mm) might not be as noticeable or prominent as larger accessories
Pregnancy Gift Set for Expecting Parents (Stainless Steel Coffee Tumblers)
Looking for a meaningful gift that celebrates new parenthood while offering practicality? These engraved stainless steel coffee tumblers are perfect. Featuring “Mom Est 2025” and “Dad Est 2025,” each 12 oz tumbler is vacuum-sealed, durable, and keeps drinks hot or cold—ideal for coffee, wine, or any beverage. The designs won’t fade, ensuring a lasting keepsake. The set includes two matching tumblers, making it a thoughtful gift for baby showers, gender reveals, or first-time parents. Reusable and dishwasher safe, they’re both functional and sentimental—an excellent way for new parents to proudly celebrate their journey into parenthood while staying refreshed.
Best For: Expecting and new parents looking for a meaningful, practical keepsake gift to celebrate their journey into parenthood.
Pros:
- Engraved designs are long-lasting and won’t fade over time.
- Keeps drinks hot or cold, suitable for coffee, wine, or other beverages.
- Includes two matching tumblers, perfect for couples and memorable gift-giving.
Cons:
- Limited to adult use; not suitable for children or infants.
- Slightly higher price point compared to generic tumblers due to personalized engraving.
- May require careful handling to avoid scratches or damage to the engraved surface.
Factors to Consider When Choosing Gifts for New Moms 2025
When choosing gifts for new moms, I always keep her personal style and preferences in mind to guarantee the gift feels meaningful. Practicality and usefulness are key, so I look for items she’ll actually use daily or during her recovery. Timing and emotional significance also matter, helping me select something that fits the occasion and offers lasting value.
Personal Style Preference
Choosing a gift that matches a new mom’s personal style shows you’ve put thought into your present. Pay attention to her wardrobe and daily routine—does she lean casual, bohemian, elegant, or minimalist? Noticing her favorite colors, patterns, and accessories helps ensure your gift complements her aesthetic. Think about whether she prefers practical items or sentimental keepsakes; this guides your selection to be both meaningful and useful. Observe her existing jewelry, clothing, and home decor to find something that seamlessly fits with her taste. When your gift reflects her unique style, it demonstrates genuine consideration and increases the chances it’ll be cherished long-term. Personal style isn’t just about appearance—it’s a window into what makes her feel most comfortable and authentic.
Practicality and Usefulness
A new mom’s daily routines can be hectic, making practicality and usefulness top priorities when selecting a gift. I look for items that serve a clear, functional purpose—whether it’s easing postpartum recovery, supporting self-care, or helping with organization. Versatile products that fit into busy schedules tend to be appreciated most, like multi-use items or those compatible with nursing or on-the-go needs. Choosing gifts made from durable, high-quality materials ensures they’ll last and remain useful over time. It’s also important to contemplate her lifestyle and preferences, so the gift feels genuinely helpful and likely to be used regularly. Practical gifts show thoughtfulness by addressing real needs, making them some of the most meaningful and appreciated presents for new moms.
Occasion and Timing
The occasion and timing play a crucial role in selecting the perfect gift for a new mom, ensuring it feels relevant and meaningful. Whether it’s a baby shower, postpartum milestone, or first Mother’s Day, the event helps guide your choice. Giving a gift too early during pregnancy might feel premature, while waiting until after birth makes it more personal and memorable. For holidays or special events in 2025, choosing something aligned with the theme enhances its emotional impact. Consider if the gift will be used immediately or kept as a keepsake, depending on the timing. Also, the mom’s recovery and adjustment period should influence your decision, so the gift offers support, celebration, or practicality suited to her current needs.
Emotional Significance
When selecting a gift for a new mom, considering its emotional significance can make all the difference. Thoughtful gifts that mark milestones, like a first Mother’s Day or the birth of her baby, deepen the emotional bond. Personalized items, such as engraved jewelry or custom keepsakes, reflect her unique journey and create lasting memories. Gifts symbolizing hope, love, and new beginnings serve as meaningful reminders of her strength and the joy of motherhood. Items that evoke shared memories or family traditions foster emotional attachment and become treasured keepsakes over time. Choosing emotionally significant gifts shows you understand her feelings and support her in this transformative phase. Such thoughtful presents not only celebrate her new chapter but also become cherished symbols of love and resilience.
Quality and Durability
Choosing a gift that lasts requires paying close attention to quality and durability. I look for items made from high-quality materials like ceramic, stainless steel, or premium fabrics, ensuring they stand the test of time. Checking reviews and ratings helps me pick products with at least 4.5 stars and positive feedback on durability. I also consider construction details, such as reinforced seams, scratch-resistant finishes, or rust-proof features, which indicate long-term resilience. When applicable, I prefer gifts that are dishwasher or microwave safe, making maintenance easier and preserving their appearance over time. Well-crafted designs from reputable manufacturers give me confidence that the gift can withstand daily handling, washing, and the busy life of a new mom. Durability truly matters in thoughtful gift-giving.
Frequently Asked Questions
What Are the Most Personalized Gift Options for New Moms in 2025?
If you’re looking for personalized gift options for new moms in 2025, I recommend customized jewelry with the baby’s initials or birthstone. You could also opt for a personalized photo album or a custom storybook featuring the new mom and her baby. Monogrammed slippers or a cozy blanket with their name add a special touch. These gifts show thoughtfulness and celebrate her new journey in a unique way.
How Can Gifts Support a New Mom’s Mental Health and Well-Being?
Gifts can act as gentle anchors, supporting a new mom’s mental health and well-being. I believe thoughtful presents like calming teas, soothing candles, or a cozy blanket symbolize comfort and self-care, reminding her she’s not alone. These tokens encourage her to pause, breathe, and nurture herself amidst the chaos. By giving such items, you’re offering a lifeline — a moment of peace in her busy, beautiful journey.
Are Eco-Friendly Gifts Popular Choices for New Mothers in 2025?
Yes, eco-friendly gifts are definitely popular choices for new mothers in 2025. I’ve noticed more moms appreciate sustainable options like organic skincare, reusable nursing pads, and eco-friendly baby gear. These gifts not only show you care about their well-being but also support a healthier planet. I recommend choosing items made from natural, biodegradable materials to make a positive impact while giving something thoughtful and useful.
What Practical Gifts Are Best for Postpartum Recovery?
I believe practical gifts for postpartum recovery include items like comfortable postpartum underwear, soothing perineal sprays, and high-quality nipple creams. I also recommend supportive pillows, cozy loungewear, and essential self-care products like sitz baths or herbal teas. These gifts help new moms feel comfortable, cared for, and supported during this recovery phase. Giving thoughtful, practical items shows you truly understand their needs and can make a significant difference.
How Do Cultural Traditions Influence Gift Choices for New Moms?
Cultural traditions greatly influence gift choices for new moms. For example, in many Asian cultures, gifting items like red envelopes or traditional herbs symbolizes good luck and health. I’ve seen friends from different backgrounds receive specific keepsakes or foods that honor their heritage. These traditions remind us that thoughtful gifts go beyond practicality; they carry cultural significance and show respect for the new mom’s background and values.
Conclusion
So, after all this talk about the perfect gifts, you’d think new moms have it all figured out, right? Turns out, what they really want is just a little reminder that they’re loved and appreciated—no fancy gift needed. So go ahead, pick something meaningful, and remember: sometimes the simplest gesture speaks the loudest. Because in the end, it’s not about the gift, but the love behind it that truly counts.
